We blame our meetings for lack of innovation and progress in our companies.
It has been declared “brainstorming doesn’t work!”
We spend our days sitting, wasting time, energy, and money in boring… tan… artifically-lit conference rooms. Accomplishing? Nothing.
But, here’s the thing… Meetings don’t bore people. People do!
That meeting wasn’t bad. Frank didn’t plan.
Brainstorming isn’t dead. Francesco made no effort to craft a structured session to get to the core of the problem so the team could drum-up innovative solutions!
If we want to be innovative and grow our brands – we have to stop blaming the meeting and take responsibility as meeting planners and meeting participants.