Film producer and innovator, Walt Disney used to think-up and refine ideas by breaking the process into three distinct chunks. The dreamer, the realist, and the spoiler (or critic). The Dreamer This stage was for fantasizing. Creating the most fantastic and [...]
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Brainstorming & Strategy Sessions There is great satisfaction in starting the day with a challenge, and ending with a choice of remarkable solutions. Whether it is developing your FY'12 strategy, crafting the "big idea" for your consumer promotion, or creating a [...]
Most brainstorm sessions start with the meeting lead proclaiming, “Okay guys… think out of the box and remember, there are no bad ideas!” We say “there are no bad ideas” before we brainstorm the same way we say “bless you” after someone [...]
The process of generating ideas. Also known as generating alternatives. The term "brainstorming" was coined by Alex Osborn (the ‘O' in advertising agency BBDO) in 1938 and described in his book Applied Imagination, this is the classic ideas generation technique, and [...]
Sand for Your Inbox How many brainstorming sessions, filled with potentially brilliant ideas, have ended up as rolled up flip charts under someone's desk? Taking ideas to the next step post-brainstorming can be a challenge. When I get near the end [...]