Last Updated on 7 July 2021

Imagineers at The Disney Company have their own language. Like most jargon, these words provide a shortcut… often communicating something elaborate in just a word or two.

The book “The Imagineering Field Guide to the Magic Kingdom” offers an ‘Imagineer’s-Eye’ tour of the Magic Kingdom Theme Park at Walt Disney World in Florida.

This book is full of interesting facts, figures photos and stories.

If these terms can be used to create magic by Walt… I thought it’d be interesting to see how they can be applied to our companies… Over my next few posts, I plan to share the Imagineer jargon mentioned in the book. I will provide you with the Disney definition – and then I’ll offer a potential re-application of the term for use at your business.

First one… here we go…

Imagineer’s Use:
PLUSSING – A word derived from Walt’s penchant for always trying to make an idea better. Imagineers are continually trying to plus their work, even after it’s “finished.”

Your Use:
What works well at your company that can be plussed or made better? What do you have that’s “finished” that perhaps you could (or should) revisit… see how it can be enhanced. How can it be made to be even more remarkable?