Today is Day 2 of the virtual book tour featuring What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn.
Author and Customer Loyalty expert Jackie Huba kicked the tour off on Monday at her site with:
Tuesday (today) Phil Gerbyshak posted a great video interview with Denise. Check it out…
Here is the tour schedule for the rest of the week!
- Wednesday – Idea Sandbox (You are here!)
- Thursday – Brand Autopsy with John Moore
- Friday – The Marketing Spot with Jay Ehret
We hope you follow along!