Stay Informed of your own business, of your customers, of your industry, of your competitors.

Stay Informed is the first step in the “tasks of innovation” and the creative problem solving (cps) cycle.

To “stay informed” or monitor means being constantly aware of your environment. Follow and track your industry, your customers, your competition, your competition’s customers, your own company from the outside in, and the inside out. Track the trends. See also the topic Monitor.

By staying on constant lookout, it will be easier for you to notice subtle changes and anticipate needs.


  • How to Spot Trends – Great article with key strategies for trend-spotting from the Creativity at Work newsletter.
  • The Trend Spotting Trend – Article from Fast Company with an outline of key strategies for trend-spotting.

Problem Recognition