I love cheat sheets… pages, charts, process flow, lists that chop complex ideas into small chunks.

The following is adapted from a design process presented in the endnotes of Seth Godin’s book “Free Prize Inside.”

This works extremely well for problem solving, product development, and strategy planning.

Define the Problem

  • Define the problem
  • Envision the end state (know what victory looks like)
  • Define the approach by which victory can be achieved
  • Incite support and then action


  • Seek insight to inform the prototyping of the solution
  • Prototype potential solutions
  • Delineate the tough choices
  • Enable the team to work as a team

Generating Value

  • Choose the best solution, then activate it
  • Make sure people know about your solution
  • Sell the solution
  • Rapidly learn and “tack” (make adjustments) based on your success and failures

Use this as a guide to solving your next business challenge…

Many of us experience less than expected results because we forget the important influencing/champion steps. These make all the difference:

  • Enable the team to work as a team,
  • Make sure people know about your solution, and
  • Sell the solution.