Friendly Falafel

For lunch today, I popped into Maoz Vegetarian restaurant for falafel. It's really good. (Seth Godin raves about the place - calls it the best falafel in the world!) They serve fresh hot falafel, on warm pita bread, with delicious hummus, [...]

Friendly Falafel

Seth Godin Fires Up Ideas for Amazon’s Kindle

Kindle is an electronic book reader created by Amazon. There's been some hubbub lately as the new, upgraded version is now available. Seth Godin reviews it on his site today offering a slew of great ideas for Amazon to consider. Why [...]

Seth Godin Fires Up Ideas for Amazon’s Kindle

The Problems With Factory Thinking

This panel is part of marketer/author/artist Tom Fishburne's Brand Camp cartoon series. The "Idea Factory" is Tom's evaluation of "factory-thinking," a thought inspired by Seth Godin's book, Tribes. Tom's illustration points out how many organizations have constructed an efficient "factory" equipped [...]

The Problems With Factory Thinking

“Greatest Promotion” Wouldn’t Scale

Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy), who saw it on the website of [...]

“Greatest Promotion” Wouldn’t Scale

How to Be Different: “Create A Contagion”

The crux of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything" is about turning ideas into action! In chapter 9, "The Art of Branding," Guy offers advice on how to create a remarkable [...]

How to Be Different: “Create A Contagion”

How to Be Different: “Being Remarkable”

In the previous post in this series I shared Seth Godin's idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book "Free Prize Inside" and an expanded explanation of "remarkability... Who: [...]

How to Be Different: “Being Remarkable”

How to Be Different: “Create a Purple Cow”

In his book "Purple Cow: Transform Your Business by Being Remarkable" Seth Godin points out that... "In a busy marketplace, not standing out is the same as being invisible." What stands out more in a field of average cows than a [...]

How to Be Different: “Create a Purple Cow”
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