trial

Is Sampling (or Demonstrations) the Best Way to Drive Trial of a New Product?

POINT: John Moore“Give, and you shall receive.” It’s an old and overused proverb. And for good reason… it works. The more kindness we give others, the more kindness we receive. The more knowledge we share with others, the more knowledge we [...]

Is Sampling (or Demonstrations) the Best Way to Drive Trial of a New Product?

Driving Trial To Drive Sales

Mocha Valencia Frappuccino, was the one of the new beverages in the summer of 2002 at Starbucks Coffee. I was the marketing manager in charge of the summer promotion. The beverage team described the taste profile like eating pieces of "chocolate [...]

Driving Trial To Drive Sales