Last Updated on 13 September 2013

Today’s the final day of the virtual book tour for Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez.

On Monday…

Ray Velez expanded upon the major themes from the book over at Scott Brinker’s Chief Marketing Technologist Blog..

ChiefMarTec Blog Logo

On Tuesday…

Denise Lee Yohn’s Brand Book Bites Blog shared Ray Velez’s illuminating definition of “convergence” and the five principles practiced by companies that excel at it.

Denise Lee Yohn

On Wendesday…

Renee Hopkins, Media Relations Manager at the University of Texas McCombs School of Business, continued the tour at her Curatorium blog.



William Eisenbrandt at Networked Wealth shared his thoughts on the book, and also how small business owners can remain relevant to today’s consumers.

Networked Wealth

And, later today…


Jason Korman of Gaping Void will post a podcast interview with one of the authors, Ray Velez. We can’t wait to listen!

Gaping Void



To learn more about how the convergence of marketing and technology is revolutionizing the industry’s greatest companies, visit the author’s book site or purchase directly from Amazon: