Last Updated on 1 March 2017


Many of us are charged with the job of building awareness of our brand, company, product, and/or ourselves. The best minds in business agree, to get noticed you need to be different. Not just slightly, but very different…

Over the next several posts I’ll share the strategies these marketing gurus offer on:

how to be different and
how to gain awareness.

I will qualify this with… I’ll only be highlighting the kind of differentiation/awareness strategies that are: authentic, positive, ethical, appropriate for your brand, meaningful, and believable.

The discussion starts tomorrow with Tom Peters and Wow!…