I invite you to visit the Marketing Profs Daily Fix blog today, where I posted an article about a brilliant Amsterdam-based ad campaign for Mini Cooper cars. The ad was created locally by UbachsWisbrun/JWT.
In the article, I also share what I think are the ingredients for the best ads. That they are:
- Attention Getting
- Have a Clear, Memorable Message
- Brand Appropriate
- Locally/Audience Relevant, and
These ads do all of that! In a way, the old saying is true: “One man’s trash is another man’s treasure!”
Have a great weekend. Enjoy.