Last Updated on 10 September 2020

I invite you to visit the Marketing Profs Daily Fix blog today, where I posted an article about a brilliant Amsterdam-based ad campaign for Mini Cooper cars. The ad was created locally by UbachsWisbrun/JWT.

Mini Cooper Christmas Box

In the article, I also share what I think are the ingredients for the best ads. That they are:

  • Attention Getting
  • Have a Clear, Memorable Message
  • Brand Appropriate
  • Locally/Audience Relevant, and
  • Remarkable

These ads do all of that! In a way, the old saying is true: “One man’s trash is another man’s treasure!”

Have a great weekend. Enjoy.