What other industry has already solved your problem?
When faced with a challenge, instead of trying to solve the problem from scratch – find an analog. That is, a comparison model you can copy. Ask yourself who (or what) may have solved a problem similar to yours.
A new book Not Invented Here: Cross-Industry Innovation by Ramon Vullings and Mark Heleven helps us think cross-industry.
As it says on the book jacket…
Cross-industry innovation is a clever way o jump-start your innovation efforts by drawing analogies and transferring approaches between contests, beyond the border of your own industry, sector, area or domain.
Why reinvent the wheel when somewhere out there is something that is already round!
Want to learn more?