Did you see the article last week in USA Today about the teacher who is selling ads on tests to make money to afford to make copies?

Tom Farber, a calculus teacher at Rancho Bernardo High School in San Diego, California “did the math” and calculated that at 3-cents per page he would need over $500 to print his tests for the year… However, school district supply cuts left him with only a $316 printing budget.

So, he had the bright idea to allow his tests to be sponsored. So far he’s collected over $350 by charging $10 for a quiz, $20 for a chapter test, and $30 for a semester final (which, by the way has sold out).

Most of the ads purchased have been motivational quotes underwritten by parents… But it also includes a local dentist ad stating: “Brace Yourself for a Great Semester.”

While the root problem that needs a solving is the underfunded schools, Mr. Farber’s ability to take a different and creative approach has solved his short-term pain.

Are there non-traditional approaches you should consider at your business?

Photo by Charlie Neuman, San Diego Union-Tribune