Hosting events to support a local charity is a great way to engage with your customers and your community. There are so many ways to give back – ranging from a casual happy hour to a more focused fundraising effort.
Host charity “Happy Hours” where your customers can make a donation and receive extended happy hour specials.
Donate one day, or one month of proceeds to a charity of your choice. Obviously, you need to be in sound financial standing to be able to donate one month’s proceeds, but what a tremendous contribution! You can be sure that your regular customers will feel good about patronizing your location, and that you will attract a whole new set of customers looking to do good.
Now that you know many ways to bring traffic to your location… let’s talk a bit about taking advantage of the traffic, the second important part of the process.