If the logistics of off-site sampling are too much for you or your staff, you may want to consider hiring a Sampling / Event company.
- Research and ask around for companies in your area. Get a good recommendation.
- Try to see the company in action. Find out where they are sampling someone else’s product and see if the employees seem like a good fit for your brand.
- Obtain competitive bids as part of your selection process.
- Be prepared to provide training for the sampling team. The should be able to answer (or at least find the answer to) fundamental questions from customers.
That concludes the Sampling portion our trial-building Guide… Now onto Demonstrations. Even if you don’t “demonstrate” product, it may be helpful to review this section too.