The key steps we follow for planning a successful Destination Event include:

1. Review Goals

What are you hoping to accomplish with these events?

2. Develop An Event Calendar

What types of events will you plan, and how often?

3. Transform Traffic

Hosting an event is fun, but it won’t drive sales unless you’re actively sampling, promoting a new product or menu offering, etc.

4. Select Your Tools

What tools will you use to build awareness and excitement?

5. Make a Plan

Don’t just wing it! Make a concrete, shareable plan, so everyone on your team can help.

6. Implement Your Plan

Where you put all your planning into action – bring your events to life!

7. Track Your Success

Track your progress and make adjustments as needed!