Before you plan any events, you need to make sure you understand your location and its surroundings.
We have created a few tools specifically for this purpose.
- Trade Area Assessment,
- Community Assessment tool, and
- Putting It All Together.
We also provide a Marketing Plan Template (linked on the next page) which you may use to fill out your New Store Opening strategies and marketing activities.
Putting It All Together (PIAT)
We developed a Putting It All Together tool (PIAT) to help you identify any challenges (visibility challenge, for example), or opportunities (location in heavy foot traffic area) to be aware of, and plan for in your marketing activity plan.