Before you plan any events, you need to make sure you understand your location and its surroundings.

We have created a few tools specifically for this purpose.

  • Trade Area Assessment,
  • Community Assessment tool, and
  • Putting It All Together.

We also provide a Marketing Plan Template (linked on the next page) which you may use to fill out your New Store Opening strategies and marketing activities.

Trade Area Assessment

Conduct your Trade Area Assessment to understand your traffic sources and competition within the area surrounding your business.

Visit the Trade Area Assessment page for instructions and Word template.

Community Assessment

The Community Assessment allows you to identify local charities and opportunities for your store to give back to the community in a meaningful way.

Putting It All Together (PIAT)

We developed a Putting It All Together tool (PIAT) to help you identify any challenges (visibility challenge, for example), or opportunities (location in heavy foot traffic area) to be aware of, and plan for in your marketing activity plan.