Back to: Drive Return Customer Visits Through Reward & Loyalty Programs
Loyalty is defined as faithfulness or a devotion to a person, country, group, or cause. It is a strong feeling of support or allegiance. We all want this from our customers but are we offering it to them?
Are we faithful to them? Devoted? Do we support them and pledge our allegiance?
The secret to shift from rewarding customers to making them loyal is… to be loyal to your customers first.