Back to: Proven New Store Openings That WOW

Your pre-opening activities will use the following strategies to plan your activities:

  • Build Awareness,
  • Drive Trial,
  • Build Community.

You’ll notice we arrange our strategies to build from basic to advanced. You first have to have people be aware, and then they can try, and finally you can do the more complex community-building.

Let’s jump into our first Pre-Opening strategy… Build Awareness.