Back to: Proven New Store Openings That WOW
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How are you so far, [user_custom_field field=”first_name”]?
So far we covered the concept that your three four sales-building strategies for a store opening is to:
- Build Awareness & Trial,
- Create Excitement,
- Drive Traffic, and
- Create Community.
Also, the Store Opening is not just a Grand Opening once you open your doors. To ramp up sales quickly, you’ll want to do Pre-Opening Activities. And, to sustain the momentum of Pre-Opening and Grand Opening efforts, you’ll want to keep up your marketing activity Post-Opening.
Four tools you’ll use to plan your New Store Opening include:
- Trade Area Assessment to understand your neighborhood,
- Community Assessment to understand the community needs,
- A Putting It All Together too to help you gather all your findings, and finally,
- Your Marketing Plan where you’ll document your approach.
Now we’ll talk about the proven Pre-Opening Strategies & Activites![/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Here’s where you are so far in the Course![/vc_column_text][vc_column_text]
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