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Grand Opening: Build Awareness

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  2. Grand Opening: Build Awareness

Grand Opening: Build Awareness

Back to: Proven New Store Openings That WOW

[mk_content_box heading=”In-Store”]
  • Now Open / “Coming Soon” Sign/Banner
  • Daily Special Board
  • Customer Seminars
  • A-Frame Sign
[/mk_content_box]
[mk_content_box heading=”Out-of-Store”]
  • Hello Neighbor Letters
  • Neighborhood Tours (Meet & Greet)
  • Social Media
  • Grand Opening Invitations
  • Hello Neighbor Letters
  • Press Release
  • Media Advisory
  • Media Event
  • Radio Station: Morning Drive Product Sampling
  • Radio Station: On-Site Broadcast
  • Radio Station: Promotions
  • TV Station: Product Sampling
[/mk_content_box]

At this stage, we’ve shifted from making people aware that you will be having a Grand Opening, to building awareness of the Opening and Grand Opening event itself.

You should be broadcasting on all channels!

Previous Lesson
Grand Opening Strategies & Activities

The four strategies important to make your Grand Opening a success.

Lesson 1 within section Grand Opening Strategy.
Next Lesson
Grand Opening: Drive Trial

Trial Driving activities for your Grand Opening

Lesson 3 within section Grand Opening Strategy.

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