Back to: Proven New Store Openings That WOW
Now that you’re open, you have even more opportunities to sample your products in-store and out-of-store. In-store to your customers and out of store in front of your store.
One of the key reasons to host a Grand Opening event is to get people to experience what you do – to sample and demo your products and services. Sampling drive sales. By sampling, you reduce the fear and risk (What if I don’t like this? I don’t want to waste my money), and you’ll convert potential-customers to customers.
Do it right today. Order enough to not run out. Have enough staff so wait time isn’t crazy. Keep demos short and sweet, and have multiple stations.
And now your Social Media messaging can speak to the sampling your doing to encourage people to come in.