Getting Started

The higher your sales when you first open your store, the faster the ramp-up time to reach your “normal” sales flow. The bigger and grander your grand opening, typically the bigger and grander your everyday success.

In this guide we cover:

  • New Store Opening Strategies – Overview of the key strategies supporting your New Store Opening from building awareness through creating community.
  • Overview & Key Stages – Before we jump into the details, we’ll provide some background about the building blocks of your event.
  • Pre-Opening Strategies & Activities – The marketing activities to plan and prepare for the New Store Opening.
  • Grand Opening Activities – The opening event, in detail.
  • Post-Opening – New Store Opening activities to implement after the location has opened, and going forward.


[user_custom_field field=”first_name” /], as you read along, we’ll put important ideas, links and other tools in this column for you.