Back to: Proven New Store Openings That WOW

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Pre-Opening

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  • Get “Coming Soon” Sign/Banner created

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We love this timeline… we’ve used some version of it for every event we’ve planned.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][mk_content_box heading=”8 Weeks Before”][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]

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  • Determine Grand Opening Event Date and Time
  • Determine Friends & Family Event Date and Time

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  • “Coming Soon” Sign/Banner In Place
  • Start Grand Opening Planning
  • Have Friends & Family Invitations Created/Printed

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  • Grand Opening Invites + Coupons Printed
  • Address Friends & Family Invitations

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  • Grand Opening Planning Continues
  • Mail Friends & Family Event Invitations

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  • Grand Opening Planning Continues
  • Mail Friends & Family Event Invitations

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  • Hand Deliver Invitations to Grand Opening Eent
  • Create Grand Opening Schedule

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  • Review Grand Opening Schedule / Plan With Team
  • Send Press Release / Media Alerts to Local Media
  • Confirm Special Guest / Participation
    • Ensure special guests are still coming
    • Ensure catering, live music, etc. are all set
  • Host Friends & Family Event

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  • Set Up For Grand Opening (night before)

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Opening Day / Week

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  • Dedication
  • Ribbon Cutting
  • Sampling & Demonstration
  • Live Music
  • Catering

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Post-Opening

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  • Red Carpet Treatment
  • Sampling / Demonstrations
  • Distribute Coupons
  • Send Thank You Notes
  • Tracking

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  • Red Carpet Treatment
  • Tracking

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1 Month After, or when your coupons expire.

  • Red Carpet Treatment
  • Tracking
  • New Store Opening Recap

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