Back to: Proven New Store Openings That WOW

Pre-Opening

[mk_content_box heading=”11 Weeks Before”]
  • Get “Coming Soon” Sign/Banner created
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We love this timeline… we’ve used some version of it for every event we’ve planned.

[mk_content_box heading=”8 Weeks Before”]
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[mk_content_box heading=”7 Weeks Before”]
  • Determine Grand Opening Event Date and Time
  • Determine Friends & Family Event Date and Time
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[mk_content_box heading=”6 Weeks Before”]
  • “Coming Soon” Sign/Banner In Place
  • Start Grand Opening Planning
  • Have Friends & Family Invitations Created/Printed
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[mk_content_box heading=”5 Weeks Before”]
  • Grand Opening Invites + Coupons Printed
  • Address Friends & Family Invitations
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[mk_content_box heading=”4 Weeks Before”]
  • Grand Opening Planning Continues
  • Mail Friends & Family Event Invitations
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[mk_content_box heading=”3 Weeks Before”]
  • Grand Opening Planning Continues
  • Mail Friends & Family Event Invitations
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[mk_content_box heading=”2 Weeks Before”]
  • Hand Deliver Invitations to Grand Opening Eent
  • Create Grand Opening Schedule
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[mk_content_box heading=”1 Week Before”]
  • Review Grand Opening Schedule / Plan With Team
  • Send Press Release / Media Alerts to Local Media
  • Confirm Special Guest / Participation
    • Ensure special guests are still coming
    • Ensure catering, live music, etc. are all set
  • Host Friends & Family Event
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[mk_content_box heading=”1 Day Before”]
  • Set Up For Grand Opening (night before)
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Opening Day / Week

[mk_content_box heading=”Grand Opening Event”]
  • Dedication
  • Ribbon Cutting
  • Sampling & Demonstration
  • Live Music
  • Catering
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Post-Opening

[mk_content_box heading=”1 Week After”]
  • Red Carpet Treatment
  • Sampling / Demonstrations
  • Distribute Coupons
  • Send Thank You Notes
  • Tracking
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[mk_content_box heading=”3 Weeks After”]
  • Red Carpet Treatment
  • Tracking
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[mk_content_box heading=”1 Month After”]

1 Month After, or when your coupons expire.

  • Red Carpet Treatment
  • Tracking
  • New Store Opening Recap
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