One of the most important strategies within your marketing plan will be to Build Awareness. You may have the most wonderful, engaging, sales-building promotions in place, but, if people don’t know when, where or how to participate, your events will not be successful. Using the right combination of tools (local advertising, in-store signage, event pages on local websites, and social media ) to get the word out will help you build awareness to drive sales.
To help you with this part of the process, visit the collection of more than 75 Awareness Building marketing activities we’ve created for you.
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