One of the most important strategies within your marketing plan will be to Build Awareness. You may have the most wonderful, engaging, sales-building promotions in place, but, if people don’t know when, where or how to participate, your events will not be successful. ¬†Using the right combination of tools (local advertising, in-store signage, event pages on local websites, and social media ) to get the word out will help you build awareness to drive sales.

To help you with this part of the process, visit the collection of more than 75¬†Awareness Building marketing activities we’ve created for you.

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