Tis’ the season to be jolly. Guide to building a holiday promotion stretching from Black Friday through New Year’s that allows you to be a relevant destination during this critical, high-traffic shopping season.

Course Information

Course Instructor

Author
 

Free

FREE
Enroll

Holiday & Black Friday Promotion Planning

Happy Holidays!

Overview of the Holiday Promotion Course.

Lesson 1 of 8 within section Holiday & Black Friday Promotion Planning.
Promo Planner Template

Key Tool for delivering promotions.

Lesson 2 of 8 within section Holiday & Black Friday Promotion Planning.
‘Tis The Season

Key steps to building a promotion.

Lesson 3 of 8 within section Holiday & Black Friday Promotion Planning.
Take Advantage of the Traffic

Converting Holiday traffic into something meaningful for them and you.

Lesson 4 of 8 within section Holiday & Black Friday Promotion Planning.
Surprise & Delight

Everybody loves when there is a free prize inside.

Lesson 5 of 8 within section Holiday & Black Friday Promotion Planning.
Being Relevant To Your Customers

Christmas? Holidays? Hanukkah? Kwanzaa?

Lesson 6 of 8 within section Holiday & Black Friday Promotion Planning.
The Secret To A Great Promotion

Formula for building great promotions – no matter what time of year.

Lesson 7 of 8 within section Holiday & Black Friday Promotion Planning.
The Big Two

Biggest “events” of the Holiday season.

Lesson 8 of 8 within section Holiday & Black Friday Promotion Planning.

Operational Holiday Prep

Operational Holiday Preparation

Some of the key operations-related things you’ll need to prepare.

Lesson 1 of 7 within section Operational Holiday Prep.
Sales Plan

Organization of your number goals.

Lesson 2 of 7 within section Operational Holiday Prep.
Timing

What is your calendar?

Lesson 3 of 7 within section Operational Holiday Prep.
Inventory & Supplies

Plan enough to support the demand.

Lesson 4 of 7 within section Operational Holiday Prep.
Hours of Operation

What hours best serve your customers?

Lesson 5 of 7 within section Operational Holiday Prep.
Holiday Staffing

Getting enough of the right people to work.

Lesson 6 of 7 within section Operational Holiday Prep.
Equipment: Additional Points of Sale

Avoiding long lines.

Lesson 7 of 7 within section Operational Holiday Prep.

Marketing Holiday Prep

Marketing Holiday Prep

Some of the things related to marketing you’ll need to work on.

Lesson 1 of 10 within section Marketing Holiday Prep.
Marketing Plan & Programming

Having a plan for your marketing-related programs and activities.

Lesson 2 of 10 within section Marketing Holiday Prep.
Holiday Calendar

Your operations + marketing mapping tool.

Lesson 3 of 10 within section Marketing Holiday Prep.
Building Awareness

Let customers know what you’ve got planned for them.

Lesson 4 of 10 within section Marketing Holiday Prep.
Holiday Decor

Decking the halls with boughs of holly…

Lesson 5 of 10 within section Marketing Holiday Prep.
Sampling & Demonstrations

Let them try it – they may like it…

Lesson 6 of 10 within section Marketing Holiday Prep.
Gift Cards & Certificates

Make gift giving easier for your customers.

Lesson 7 of 10 within section Marketing Holiday Prep.
Wrapping Station

Will you… should you gift wrap?

Lesson 8 of 10 within section Marketing Holiday Prep.
eNewsletter & Customer Database

Staying in touch when they are not in your location.

Lesson 9 of 10 within section Marketing Holiday Prep.
Holiday Mid-Point

Progress report from Holiday Course.

Lesson 10 of 10 within section Marketing Holiday Prep.

Ideas To: Leverage Traffic

Ideas To: Leverage Traffic

How you can take advantage of all the additional out-and-about of potential customers.

Lesson 1 of 9 within section Ideas To: Leverage Traffic.
Seasonally Relevant Product Offerings

Take advantage of holiday-themed products.

Lesson 2 of 9 within section Ideas To: Leverage Traffic.
Black Friday Specials

Catering to Black Friday customers.

Lesson 3 of 9 within section Ideas To: Leverage Traffic.
Location As Destination

Make your place worth going out-of-the-way for.

Lesson 4 of 9 within section Ideas To: Leverage Traffic.
Holiday Parties & Entertaining

Ideas to take advantage of the entertaining season.

Lesson 5 of 9 within section Ideas To: Leverage Traffic.
Twelve Days Promotions

Spread Holiday across 12 days

Lesson 6 of 9 within section Ideas To: Leverage Traffic.
Holiday Photos

Pictures with Santa?

Lesson 7 of 9 within section Ideas To: Leverage Traffic.
Sampling & Demonstration

Allow potential customers to try before they buy.

Lesson 8 of 9 within section Ideas To: Leverage Traffic.
Friends & Family Events / Appreciation Parties

Allow your VIPs to feel Very Important

Lesson 9 of 9 within section Ideas To: Leverage Traffic.

Ideas To: Surprise & Delight

Surprise & Delight Intro

Before we get into the ideas…

Lesson 1 of 7 within section Ideas To: Surprise & Delight.
Sample & Delight

Ideas when you’re sampling.

Lesson 2 of 7 within section Ideas To: Surprise & Delight.
In-Store Give-Away

Make customers feel like winners.

Lesson 3 of 7 within section Ideas To: Surprise & Delight.
Parking On Us

Turn the chore of holiday parking into something special

Lesson 4 of 7 within section Ideas To: Surprise & Delight.
Social Media

Using your digital word-of-mouth tools.

Lesson 5 of 7 within section Ideas To: Surprise & Delight.
Customer Gifts & Thank You

Special gift treats for your customers.

Lesson 6 of 7 within section Ideas To: Surprise & Delight.
Community & Charity Give-Back

Helping those less fortunate during the Holiday season.

Lesson 7 of 7 within section Ideas To: Surprise & Delight.

Summary & Conclusion

Holiday Calendar

Days to keep in mind from November through January.

Lesson 1 of 2 within section Summary & Conclusion.
Final Thoughts…

Course summary and conclusion.

Lesson 2 of 2 within section Summary & Conclusion.