Many shoppers set their alarms for 2 am to take advantage of Black Friday specials. Will you be up at 1:30 am waiting for them?

While we highly discourage discounting as a way to Drive Traffic, taking advantage of Black Friday to reduce prices to clear inventory is a great strategy.

Every department store and big box retailer from Target to Best Buy to Toys-R-Us will be promoting heavily their Black Friday specials. If your location is in the same shopping center with one of these retailers, you’d be smart to try to take advantage of the Black Friday customer traffic.

Continue reading this Guide to learn of marketing ideas to use to capitalize on the Black Friday opportunity.