We love the idea of Surprising & Delighting guests, customers, employees and the neighborhood. Giving, to be generous, without the expectation of an immediate payoff, is about doing the things a good neighbor would do. It’s doing something to be good people more than worrying about the financial ROI. The Holiday season is a wonderful time to Surprise & Delight customers.

And, yes, sure… in the end, your Surprise & Delight efforts can turn into profits. Customers will think of you as the nice people, the kind people, the generous ones who did something to be a good neighbor.

A meaningful, genuine Surprise & Delight action may put you in good favor for when the customer has a need for your products or services.