Back to: Sparking Word-of-Mouth from Customers To Boost Your Bottom Line
[vc_row][vc_column border_color=”” visibility=”” width=”2/3″][vc_column_text]
Most programs rely on many pieces coming together properly. We have found when engaging customers; all the pieces need to come together properly. We refer to this as “checking the boxes.” If you have a checklist with some of the tasks undone and unchecked, you know you’re missing something.
When planning local store marketing programs, with each activity ask yourself if it will:
- Build or strengthen your brand?
- Be relevant to your customers or potential customers?
- Be operationally feasible and practical?
- Be simple to understand for both customers and employees?
If you answer “no” to any of them, change your programming to make the answer “yes.”[/vc_column_text][/vc_column][vc_column border_color=”” visibility=”” width=”1/3″][/vc_column][/vc_row]