Most programs rely on many pieces coming together properly. We have found when engaging customers; all the pieces need to come together properly. We refer to this as “checking the boxes.” If you have a checklist with some of the tasks undone and unchecked, you know you’re missing something.
When planning local store marketing programs, with each activity ask yourself if it will:
- Build or strengthen your brand?
- Be relevant to your customers or potential customers?
- Be operationally feasible and practical?
- Be simple to understand for both customers and employees?
If you answer “no” to any of them, change your programming to make the answer “yes.”