So, let’s say you are finding ways to stand out and be talkable, but you feel you need a little more “oomph” to get the word out. Here are some Word-of-Mouth Strategies to consider.
Good word-of-mouth marketing strategies involve finding ways to support satisfied customers and making it easier for them to talk to their friends.
- Developing tools to make telling a friend easier,
- Creating forums and feedback tools, and
- Working with social networks.
Creating communities and connecting people
- Creating user groups and fan clubs,
- Supporting independent groups that form around your product,
- Hosting discussions and message boards about your products, or
- Enabling grassroots organization such as local meetings and other real-world participation.
Working with influential communities
- Finding people who are likely to respond to your message,
- Identifying people who can influence your target customers,
- Informing these people about what you do and encouraging them to spread the word, and
- Good-faith efforts to support issues and causes that are important to these people.
Creating evangelist or advocate programs
- Providing recognition and tools to active advocates, and
- Recruiting new advocates, teaching them about the benefits of your products, and encouraging them to talk about them.
Researching and listening to customer feedback
- Tracking online and offline conversations by supporters, detractors, and neutrals, and…
- Listening and responding to both positive and negative conversations.
Engaging in transparent conversation
- Encouraging two-way conversations with interested parties,
- Creating blogs and other tools to share information, and
- Participating openly in online blogs and discussions.
Co-creation and information sharing
- Involving consumers in marketing and creative (feedback on creative campaigns, allowing them to create commercials, etc.), and
- Letting customers ‘behind the curtain’ to have first access to information and content.