Share your gratitude to those who have donated their time, money or other resources – donors, volunteers, organizers and partner organizations.

You could even provide a “thank you” gift in a way that allows others to try your products or services. (Assuming, of course, your products or services are important to that group.) For example, for each person who participates in the shoreline or park trash clean up you organized, they receive a special t-shirt and a free kit of your products worth $25 or $50.

People walk away feeling good AND receive an extra value from you.

The secret part of this is that you’ve just also provided $25 or $50 worth of YOUR products that they may can now potentially fall in love with and become regular customers. Pretty good, huh?