Be sure to let people know what you’re doing and how they can get involved. Publish it on your website. Post, in-store, your giving efforts. Include it in your newsletter.
Share the dollars, hours of service, or other milestones so it’s easy for customers to understand how much your company gives to the community.
You could also do a kick-off event to create a celebration in your location. Invite the local charity to be at the event and speak about their organization. If not a kick-off event, you could also consider a wrap-up celebration. For either event, consider inviting the media to cover your event and that could mean free publicity!