You can use Social Media to help your business in all sorts of ways. Maybe it’s just sharing who you truly are with your customers. Maybe it’s giving them access to exclusive photos, tips or information. Whatever the allure, Social Media allows your business to connect with customers, sales prospects, media, partners, co-workers, and even potential recruits.

You can also use it to manage your brand reputation and establish thought leadership. One of the best things that you can do is to take what you know about your neighborhood, industry or business and share it with your customers. Many customers look to Social Media to learn what’s new and what’s happening in their world – and they’ll love being able to rely on you as a news source for your industry.

While it’s easy to get caught up in who’s doing what and who has the most likes on Facebook… It is important to remember that successful businesses use social media as one part of their annual marketing plan – not as the only tactic. Continue to do what has worked for you in the past, and figure out ways to make Social Media work for you too!

In fact, Social Media works best with combined with other, more traditional marketing activities, like advertising and consumer promotions. Don’t change who you are – you want your customer to recognize you!

Ok, enough with the background information. Let’s get to using social media.