Back to: Sparking Word-of-Mouth from Customers To Boost Your Bottom Line
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How To Stand Out From The Crowd
In the next sections, we feature six marketing experts and their recommends to help you stand out from the crowd.[/vc_column_text][/vc_column][vc_column border_color=”” visibility=”” width=”1/3″][/vc_column][/vc_row][vc_row fullwidth=”false” attached=”false” padding=”0″ visibility=”” animation=””][vc_column border_color=”” visibility=”” width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]
Stand Out: Create ‘Wow!’
Author and motivational speaker Tom Peters states that creating “Wow!” helps you from being average and helps you stand out.[/vc_column_text][/vc_column][vc_column border_color=”” visibility=”” width=”1/3″][vc_twitter title=”Tom’s Tweets” twitter_name=”@tom_peters” tweets_count=”3″][/vc_column][/vc_row][vc_row fullwidth=”false” attached=”false” padding=”0″ visibility=”” animation=””][vc_column border_color=”” visibility=”” width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]
Stand Out: Find Your Dramatic Difference?
According to Doug Hall, it isn’t enough to be different… you have to be dramatically different.[/vc_column_text][/vc_column][vc_column border_color=”” visibility=”” width=”1/3″][vc_twitter title=”Doug’s Tweets” twitter_name=”@InvEng” tweets_count=”3″][/vc_column][/vc_row][vc_row fullwidth=”false” attached=”false” padding=”0″ visibility=”” animation=””][vc_column border_color=”” visibility=”” width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]
Stand Out: Create A Purple Cow
[read article →]Seth Godin suggests you have to stand out like a purple cow!
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Stand Out: Create Your ‘Dominant Selling Idea’
According to Bill Schley, you need to highlight – or if you don’t have one create – your dominant selling idea.
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Stand Out: Create A Contagion
Guy Kawasaki suggests “creating a contagion.” Something that infects people with enthusiasm to talk about you.
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Stand Out: Zag!
Marty Neumeier recommends, to stand apart from the crowd… when everybody zigs, you zag![/vc_column_text][/vc_column][vc_column border_color=”” visibility=”” width=”1/3″][vc_twitter title=”Marty’s Tweets” twitter_name=”@MartyNeumeier” tweets_count=”3″][/vc_column][/vc_row]