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How To Stand Out From The Crowd
In the next sections, we feature six marketing experts and their recommends to help you stand out from the crowd.
Stand Out: Create ‘Wow!’
Author and motivational speaker Tom Peters states that creating “Wow!” helps you from being average and helps you stand out.
Stand Out: Find Your Dramatic Difference?
According to Doug Hall, it isn’t enough to be different… you have to be dramatically different.
Stand Out: Create A Purple Cow
Seth Godin suggests you have to stand out like a purple cow!
Stand Out: Create Your ‘Dominant Selling Idea’
According to Bill Schley, you need to highlight – or if you don’t have one create – your dominant selling idea.
Stand Out: Create A Contagion
Guy Kawasaki suggests “creating a contagion.” Something that infects people with enthusiasm to talk about you.
Stand Out: Zag!
Marty Neumeier recommends, to stand apart from the crowd… when everybody zigs, you zag!