Of course the “Plan” includes hosting the event itself, but also all the resources and supplies you will need building up to the big day.

Implementation Tips:

  • Check-in with those supporting you to keep the event planning/promotion on track from suppliers to designers and your team.
  • Eavesdrop on your employees interaction with customers to see how well/if they are sharing the news of your special event with your customers. Offer gentle feedback in private to coach if someone isn’t getting it quite right.
  • Share success with your team – keep them aware of where you are in the planning process.
  • Be patient. While your upcoming event may be the most important thing in the world to you – we’re only a slice of life to your customers. You’ve got to give your programs time to be seen and absorbed by customers. Your first event might not be as attended as you ultimately want, but give it time. Participation increases with more and more events.