Social Media is social interaction between people in virtual / online communities and networks. Using web- and mobile-based applications, participants, create, share, and discuss user-generated content.

Social Media differs from traditional media in that it is easily accessible / created, relatively inexpensive to use, frequently updated and able to reach a highly broad audience almost immediately.

While Social Media has been touted as the marketing magic bullet, it is important for us to reinforce that Social Media is merely an activity that supports word of mouth marketing. You should only engage in Social Media if you have come to the conclusion that it is the right communication vehicle for you and your business.

Here are some examples of Social Media:

  • Online Magazines
  • Online Forums
  • Online Blogs
  • Social Networking Sites (Facebook, Twitter, etc.)
  • Podcasts
  • Photo/Video Sharing Sites
  • Rating/Review Sites

Now that you feel like you have a better idea of WHAT Social Media is, let’s dig a little deeper with….