Decision Making is the process of reviewing all of the ideas generated and measuring them against the objectives (what you’re trying to solve). It is also smart to filter potential solutions by (for example) expense, ease of implementation, how it affects the brand, and a number of other filters.
This allows you to choose the option that best fits both the problem being solved as well as meets practical business needs.
Methods
- Dot Voting
- Screening Matrix
- Storyboarding