Back to: Explore Your Business Neighborhood to Find Great Ideas
These are the things to look for at every location you visit.
Entrance
Clean and inviting? Opening hours posted? What do you notice even before you enter?
First Impression
Lighting? Music playing? Does the store feel welcoming? Does someone greet you as you enter?
Ambiance
What is the overall feel of the location? Is it a place you would feel comfortable to linger?
Product Quality
Do the products look high quality? From what you tried, was it as good as you hoped it would be?
Merchandising
How is the product – food, clothing, etc. presented? High-end? Unique fixtures? How much do they serve you versus self-help? (Not including payment, of course).
Product Signage
What do they use to indicate everyday offerings? Pricing? Are their menus slick and printed, or handwritten? Does the menu match the brand? Are there specials? Limited time offerings? If so, how did they let you know?
Point of Service / Register
How is the experience getting your product? Was the person on the register friendly, nice, courteous? Is the POS area clean or cluttered?
Social Media
Can you tell if they use Twitter, Facebook, etc.? If so, how do you know?
Lasting Impression
Would you bring a friend from out of town to this concept? Is it a destination? Was visiting this location a memorable experience?
Sample
Here is a sample of a Store Tour we prepared for a client in Washington, DC.
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