Back to: Holiday Profits Wrapped With A Bow: Holiday & Black Friday Promotion Planning
“Deck the halls with boughs of holly…” Decorating your location for the Holidays help make it relevant and festive for the season. Use the guide of being relevant for your customers in choosing the style of decoration. Consider assigning the decoration task to a valued employee. Give her a budget with decoration guidance and watch her take ownership in brightening the in-store spirit of customers (and fellow employees).
Also, as with anything we recommend with the LSMGuide, Do it right. Buying cheap decorations will make you look cheap.