Back to: Annual Strategic Marketing Plans to Create Long-Lasting Success

How We Will Get There

Your Levers

Levers

Once you’ve determined your goals, you’ll need to determine the levers you need to pull to meet or exceed your objectives for next year.

You’ll use a combination of the following strategies:

Levers

  • Drive Traffic & Increase Frequency,
  • Increase Average Spend,
  • Broaden Customer Base,
  • Increase Prices, and
  • Reduce Costs.

We will spend the next several sections talking about each of these.