Annual Strategic Marketing Plans to Create Long-Lasting Success Become a marketing maestro by learning to use a rock solid process that creates yearlong marketing plans. Course Information Annual Planning Introduction Overview of the Annual Planning process. Where We Are Understand our current situation. Better, Worse, or Same Comparing where we’ve been with where we are. Where We Need To Go Identifying our goals and plans. A Few More Customers, A Few More Cents A look how just a few more customers spending just a little bit more can really add up. How We Will Get There Introduction to ways to meet or exceed our goals – reach our destination. Lever: Drive Traffic & Increase Frequency Get customers to come into your store more often and for new, different reasons. Lever: Increase Average Spend Focus on getting customers to spend a little more when they visit. Lever: Increase Customer Base Use your marketing outreach and word of mouth tools to reach more of the same type customers. Lever: Increase Prices The effect of increasing prices to meet your goals. Lever: Reduce Costs Looking for ways to spend smarter. Planning: Annual Planning Calendar Annual Planning Calendar Tool Planning: Fewer, Bigger, Better How to narrow your ideas to select the best. Be Ready Inside Before Talking Outside Be sure your team has learned about your key programs. Summary & Conclusion Top 5 Key Lessons for Successful Annual Planning Share this article! FacebookTwitterRedditLinkedInEmail