Be Ready Inside, Before Talking Outside
Any program – from a direct mail piece to a new product launch – should first be “marketed” inside your location with your employees.
Whether the soup of the day or a new loyalty program, make sure your team…
- understands what it is,
- has tried it, and
- can explain it clearly to others.
Build in scheduled times to review programs and support with structured training time where needed. Don’t leave learning of essential programs to chance.
Sounds like a basic thing, but often doesn’t happen. Having your team knowledgable and confident will ensure success!