How We Will Get There

Your Levers


Once you’ve determined your goals, you’ll need to determine┬áthe levers you need to pull to meet or exceed your objectives for next year.

You’ll use a combination of the following strategies:


  • Drive Traffic & Increase Frequency,
  • Increase Average Spend,
  • Broaden Customer Base,
  • Increase Prices, and
  • Reduce Costs.

We will spend the next several sections talking about each of these.