being remarkable

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Delight Your Customers: Be a Sock-Knocker-Offer

Have you ever wished someone… Or perhaps someone has offered you the words of encouragement… “Knock their socks off!” It means to wow or amaze someone. To go beyond what is expected. The saying originates from boxing – when you bop [...]

Delight Your Customers: Be a Sock-Knocker-Offer

It Pays To Be Different

Differentiation. *Bleck* Differentiation has become one of those marketing buzz words we hear too often. So frequently, the term seems to have lost its meaning. Nevertheless, it is a fundamental concept. I prefer the term "remarkability." Doing the things that cause people to [...]

It Pays To Be Different

Beef Up Your Brand To Drive Sales

"How do we increase traffic and drive sales?" A client of ours is a burger joint with locations across the US. They make outrageously delicious burgers. Not just tasty beef burgers, but also an amazing turkey burger and one of the [...]

Beef Up Your Brand To Drive Sales

Starbucks: Trying To Be All Things, To All People

I saw this ad today on Facebook, for Starbucks Blonde Roast Coffee. *sigh* In addition to being awkward to order: "I'd like a tall blonde with whip, please."It isn't helping Starbucks be remarkable, or stand out... It is causing them to [...]

Starbucks: Trying To Be All Things, To All People

Innovation Is A Phenomenon, Not A Strategy

Innovation isn't something you do; it is something that happens - a result. To be "innovative", you have to focus on the things that create that result, not the result itself. We can't directly control what is considered innovative no more [...]

Innovation Is A Phenomenon, Not A Strategy

Cupful of QR Genius From Guinness

Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product. Here we are again with a product-activated higher-tech [...]

Cupful of QR Genius From Guinness

A Day To Remark About

For those of you who were able to make it to today's What's Next DC Conference... Thank you for coming! I'm glad I was able to meet some of you, and wished I had the chance to meet more of you. [...]

A Day To Remark About

Be Remarkable Via Pricing Strategy

Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your [...]

Be Remarkable Via Pricing Strategy

Debunking Word Of Mouth, (and Social Media) Bunk

John Moore (from Brand Autopsy) and I were invited to talk with Jay Ehret of The Marketing Spot. As part of his work to help small businesses, Jay asked John and I questions surrounding all the hubbub regarding Word of Mouth [...]

Debunking Word Of Mouth, (and Social Media) Bunk

Out Of The Box (Literally) Mini Cooper Ads

I invite you to visit the Marketing Profs Daily Fix blog today, where I posted an article about a brilliant Amsterdam-based ad campaign for Mini Cooper cars. The ad was created locally by UbachsWisbrun/JWT. In the article, I also share what [...]

Out Of The Box (Literally) Mini Cooper Ads
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