Back to: Holiday Profits Wrapped With A Bow: Holiday & Black Friday Promotion Planning
My grandfather, (Paul’s Grandpa Joe) used to say “Measure Twice, Cut Once.” This indicates that planning should be double-checked before implementation.
The Holidays are a time when it is doubly important to have a Promotion Plan in place.
The following are things to plan from both an Operational and Marketing perspective.
Let’s look first, at some Operational considerations.