5Ws And An H

5Ws And An H 2018-01-14T21:18:34-04:00

What? Where? When? Who? Why? How?

Sometimes referred to as Kipling’s Six Serving Men. A more formalized version of this is called critical examination. This simple tool can produce a wealth of information and valuable ideas.


Use the question “Why?” with care – asking it will usually elicit beliefs and the -ations: rationalizations, justifications, and interpretations.

Also known as Five Whys.