Back to: Annual Strategic Marketing Plans to Create Long-Lasting Success
A Few More Customers,
A Few More Cents
It is amazing how quickly you can see results simply by reaching a few more customers each day, and getting customers to spend a few more cents each visit.
Increase Customer Count
Take a look at what happens when you increase the number of customers coming to your location by 10 per week:[mk_table title=”” style=”style1″]
| Customers | Average Ticket | Sales | Among 5 Locations | |
|---|---|---|---|---|
| This Year | 100,000 | $10.00 | $1,000,000 | $5,000,000 |
| Next Year | 100,520 | $10.00 | $1,005,200 +5,200 |
$5,026,000 +$26,000 |
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An additional $5,200 per store or $26,000 from five locations is pretty good.
Increase Customer Count & Average Ticket
Take a look at what happens when you increase the number of customers coming to your location by 10 per week AND get them to spend 50-cents more![mk_table title=”” style=”style1″]
| Customers | Average Ticket | Sales | Among 5 Locations | |
|---|---|---|---|---|
| This Year | 100,000 | $10.00 | $1,000,000 | $5,000,000 |
| Next Year | 100,520 | $10.50 | $1,055,460 +$55,460 |
$5,277,300 +$277,300 |
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An additional $55,460 per store or $277,300 is amazing!
The Cost of Doing Nothing
As we mentioned in the Get Better, Get Worse or Stay the Same section, take a look at the cost of staying the same or doing nothing.
As you sit still, your competition is getting better, and your customers want more. If you’re not giving more, they’ll find it somewhere else. They’ll visit a little less often, and they’ll spend a little less. Here we see the cost of those 10 per week going elsewhere and those who stay cutting average ticket by 50-cents.[mk_table title=”” style=”style1″]
| Customers | Average Ticket | Sales | Among 5 Locations | |
|---|---|---|---|---|
| This Year | 100,000 | $10.00 | $1,000,000 | $5,000,000 |
| Next Year | 99,640 | $9.50 | $946,580 -$53,420 |
$4,946,580 -$267,100 |
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