I need to get the word out about my business. I want to effectively reach my target audience and drive sales. Yesterday I was challenged by Todd Sattersten to justify why print ads beat social media for getting the word out. [...]
Starbucks is trying to repeat what brought them initial success as a company - taking a low quality product and offering a higher quality alternative. They started with brewing rich, bold coffee and introduced North America to European latte and cappuccino [...]
While they say "imitation is the sincerest form of flattery" - a poor imitation isn't much of a compliment. Pictured below is a StarBox Coffe shop in Tirana, Albania, sent to me by my friend Jasper. Here is a shot I [...]
Seth Godin posted these five steps on his blog today. As always with Seth, you can't get any cleaner or to the point than the way he puts it. Go, make something happen. Do work you're proud of. Treat people with [...]
Each week Tom Fishburne publishes a comic panel as part of his Brand Camp series. And each week I simply want to republish what he's written; he is always spot-on with his observations. This week's strip, titled "Shiny New Thing", highlights [...]
Starbucks Coffee Company on Monday the 17th of May in the year 2010 has "jumped the whale."* Starbucks announced today they will start offering Starbucks Natural Fusions, flavored coffee beans in grocery stores. For those of you who remember when Starbucks [...]
Imagineer Jargon: "Weenie"The Imagineer Term Weenie - Walt Disney's playful term for a visual element that could be used to draw people into and around a space. According to Disney Imagineers, a weenie is big enough to be seen from a [...]
Sand for Your Inbox April 2010 There are many versions of the advice, "Surround yourself with great people - and you'll get great things." However, it isn't enough just to surround yourself, you must also take care and nurture the people [...]
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your [...]
I had to stop and share this with you. Something truly inspiring! While I have had the opportunity to view the Sistine Chapel in person - I dare say this Vatican website is almost better than the real thing! The detail [...]
