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How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store?

2013-08-14T10:26:25-04:00Categories: Crackerjack Marketer, SandBlog|Tags: , , , , |

POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]

What Do Effective In-Store Marketing Campaigns Look Like?

2013-07-30T12:52:11-04:00Categories: Crackerjack Marketer, SandBlog|Tags: , , , |

POINT: John MooreWow! That’s a meaty question. Let’s simplify this and focus on the importance of communicating to two audiences to make a retail marketing promotion successful. One of the biggest lessons I learned from my retail marketing days at Starbucks [...]