April 2012

Drive Innovation: Suggest Ideas, Don’t Propose Them

2012-04-15T12:30:35+00:00 Categories: create, SandBlog, think|Tags: , , , , , |

How something is presented has an effect on how it is received.

Rocket science!? No, it is common sense. Yet, we sometimes neglect the subtleties of presentation and persuasion… especially when we are excited about an idea or innovation.

So many innovative ideas get quashed early – never making it off the whiteboard. Not because the ideas were bad, but due to the way they were presented.

Psychologists have found that the more assertively you express an idea, the more likely it is the person hearing it will resist it.

Wait… higher assertiveness = higher resistance?

Wow! That’s really important insight!

Experiments were conducted in which an idea was presented to someone in one of two ways: either as a proposal or as a suggestion.

  • As a proposal, the idea was given as a statement: “What you should do is…”
  • As a suggestion, the same idea was expressed as a question or reflection: “I wonder if…?”

When an idea was proposed, almost half of the recipients received it skeptically and challenged the idea. (Sound familiar?)

When the same idea was suggested, only 1 out of five recipients stated difficulties.

Telling people what to do can make them defensive, push back, and shut ideas down. Putting forward a suggestion makes it impersonal – allowing the idea to be adopted instead of forced in the mind.

[figure 1]
As indicated in [figure 1] if you suggest ideas, they are more likely to be adopted and developed than if you propose them.

When presenting new ideas – especially in situations where you expect others to be defensive – avoid phrases that begin with:

  • What you should do is…
  • I think you ought to…
  • The best idea would be to…
  • If I were you I would…

Instead, offer your ideas as suggestions. Take out references to “you.” Try these:

  • I wonder if it would be possible to…
  • Has anyone ever thought of…
  • I don’t suppose we could…
  • What if it were…

That same persuasion we use to woo customers should also be considered when we’re trying to develop innovative ideas within our organizations. Next time you have a “crazy idea that just might work,” don’t propose, suggest it.

I learned this technique from the the book Out Of The Box: 101 Ideas For Thinking Creatively by Rob Eastaway. The study was mentioned in the book Improve Your People Skills by Peter Honey.

This article was originally published on the MarketingProf’s DailyFix blog.

May 2007

Basic Disciplines of a Good Pitch

2012-06-22T19:17:52+00:00 Categories: SandBlog, think|Tags: , , |

New ideas often make people uncomfortable. Many new projects and ideas need a champion to gain acceptance from others. Being able to pitch ideas is an invaluable business (and life) tool.

A terrific guide to effective building and successful pitching of ideas is the book Life’s a Pitch: How to be Businesslike with Your Emotional Life and Emotional With Your Business Life by Stephen Bayley & Roger Mavity.

I’ll be providing a full review in a future post… but wanted to provide this helpful checklist to help you better pitch your ideas.

Basic Disciplines of a Good Pitch

  • Find a calm space to think in [for preparation].
  • Remember that people’s emotions count for more than logic
    [appeal to the heart as well as the head].
  • Think through your proposition before you spell it out.
  • Articulate it in the simplest way.
  • Don’t go for an unattainable perfect solution, go for what works.
  • Focus on what it means to them, not what it means to you.